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Government required warnings placed on the largest packaging panel, often called the front and/or back, are the biggest marketing threat to all of us in Asia

A nicotine patch is labelled by the dose it delivers over a day, not by what it contains, so a 21 mg patch is designed to deliver roughly what a 20-a-day smoker absorbs from cigarettes, and a 14 mg or 7 mg patch scales down from there

The co-use patterns with stimulants are striking

But now with Iqos I find myself smoking more. Header image: A man with an Iqos smoking device

This is why Ive created a timeline of things worth celebrating on your journey to becoming smoke-free